Today, some small and medium-sized e-commerce companies in the new retail industry have developed in the new direction of smart stores. So what is a smart store? What are the characteristics of the most commonly used smart stores? Next, let’s learn about smart stores and smart retail.
What is a smart store
Smart stores are gradually transforming from traditional operation to mobile network o2o mode. According to mobile phones, computers and other mobile devices, they realize the integration of store data, management and marketing, and use some network technology service companies to provide Internet-based operation solutions, seamlessly connect online and offline resources, so as to realize the upgrading and transformation of stores. The emergence of smart stores reduces the difficulty of store management and brand promotion. Businesses can directly manage and promote stores and brands according to hardware equipment. Common hardware equipment includes self-service cash register, smart cloud shelf, LCD water brand and so on.
What are the advantages of smart stores to attract consumers
1. Stimulate customers’ desire to buy
A major advantage of smart stores is that consumers can have a shopping experience anywhere at any time. This experience is not only a virtual service for online experience, but also a real consumption experience in offline physical stores, which can dispel consumers’ suspicion and anxiety according to physical stores. Arouse consumers’ consumption desire according to the seamless switching between online and offline. Make shopping more interesting. At the same time, the information left by consumers online and offline can accelerate the collection of information from stores to consumers, so it can bring humanized services to consumers.
2. Interactive marketing
Modern consumers have very limited time to shop, so many people expect to get the most effective product information in a very short time. Most consumers now shop in their spare time. If merchants can give accurate product information in a short time, they will be more competitive in the market. Now smart stores generally use the mode of “self-service cash register + smart cloud shelf + LCD water brand” to meet the humanized needs of customers and accurately promote products. Similarly, if businesses use the large data screen to collect, classify and sort out the cloud data in advance, and analyze the shopping orientation of consumers, they can deal with the number and frequency of browsing products by different customers, and intelligently push the advertising of products. Some companies call this kind of publicity means “smart messaging”, Give consumers more choices according to different media publicity, so as to increase brand competitiveness.
The above is some introduction to smart stores. I believe you have understood what smart stores are. The future development of smart stores will be more closely combined with science and technology. Therefore, it is also important for retail practitioners to understand today’s science and technology development. The development trend of the new retail industry in the future is towards smart stores. How to seize the opportunity depends on the judgment of all practitioners.
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Post time: Feb-10-2022