The shopping mall industry is closely related to people's daily life. In a sense, the distribution of Supermarkets and shopping malls has become an important indicator to measure regional economic development. In the face of a wide variety of commodities in shopping mall, advertising information has a strong guiding role for shoppers. Moreover, as a crowded public place, large department stores have always been a must for businesses with huge consumption potential, and also contain endless advertising opportunities. In addition to many advertising companies coming to occupy the treasure land, more and more shopping malls have gradually realized the value of their own media assets and began to dig this treasure. However, the existing LCD TV broadcasting in shopping malls generally has problems such as inconvenient management, low information content and poor communication pertinence. In this situation, the shopping mall advertising player based on the Internet has become an important role in advertisement broadcasting and display information or information release in department stores.
The all-in-one advertising player in department stores is used for brand introduction, video advertising, promotional information, emergency notification, etc. in the stores, so that customers who come to the stores can know more about consumer goods and have a relaxed and good mood. The image grade of the whole shopping mall has been improved. In store promotional posters: make posters for related promotional activities, play them through the LCD mall advertising all-in-one machine, and uniformly manage and update the content of LCD posters in real time. The customer experience center simulates the customer experience of enterprise products in the actual application environment, and customers can easily choose the use effects of different models of enterprise products in different application environments. Customer experience can be applied to household, home decoration, home appliances, kitchen and bathroom industries. The integrated advertising player in department stores solves the need for advertisers to improve the brand image of enterprises and narrow the distance with consumers. Strong product promotion, activity promotion and publicity, and popularization of public welfare activities. The point owner beautifies the environment of the service site, improves the consumer experience of customers, and improves the overall image of large shopping malls. Media owners, efficient communication platform carriers, video, pictures, text, sound, 24-hour continuous combined delivery, convenient source replacement of material, achieve sound, color and shape impact, and improve audience memory.
The all-in-one advertising player of the department store can be managed by the store itself. According to the needs of the store and the requirements of the suppliers, it can independently edit and play the content, such as the promotional film of the store, the promotion of the activities of the store, the emergency notice of the store, and the video and text advertisements of various suppliers. This way can not only enhance the corporate image of the mall, improve its network and information management level, but also enable the mall to receive a considerable amount of advertising broadcast expenses, achieve advertising revenue, and maintain a leading position in the competition. The location of the all-in-one advertising player in the department store can be a LCD all-in-one advertising player placed at the door of the chain store or inside the store, which is used to release welcome words, the environment of the chain store, and the surrounding traffic guidance. Brush marketing screen at the entrance of the mall. One or two LCD mall advertising players can be placed in different places according to the size of the points in the mall.
Post time: Sep-08-2022