More and more stores in the catering industry are starting to use digital signage, which can leave a deep impression on people, whether it is for daily product promotion in stores or for multifunctional use such as navigation in shopping malls. Digital signage advertising machine is a new type of advertising machine that uses digital technology to broadcast advertising information through the screen. It can display various forms of advertising content, such as images, videos, text, and can be updated regularly. Digital signage advertising machines are usually installed in public places with high traffic such as shopping malls, supermarkets, airports, hospitals, hotels, etc., which can easily and quickly convey advertising information to consumers and improve marketing effectiveness. At the same time, digital signage advertising machines can also be equipped with different sensors, such as temperature sensors, humidity sensors, smoke sensors, etc., for environmental monitoring and safety assurance. The application benefits of digital signage electronic menu screens in traditional stores are shared below!
1、 Convenient management of digital signage retail stores, releasing IT operational pressure
Improve operational efficiency: The digital signage electronic menu screen can quickly update content and advertisements, reduce the cost and time required for manual updates, and improve enterprise operational efficiency and flexibility. Realize differentiated release, from personalized store types, chain stores, multiple types of stores, airport stores, business district stores, high-speed rail stores, menu programs with different packages and prices are different, not "one store per thousand", but "one store per thousand". Consumers have stronger participation and a better experience. Through interaction with digital signage, they will gain a better sense of achievement. Store managers can use digital signage to disseminate advertising information, allowing consumers to be attracted to unconsciously stop and achieve promotional effects. Increase sales: Digital signage can help enterprises display product information and promotional information in customer physical stores, improve brand awareness, and help attract customers to buy and increase sales. Cost savings: Digital signage can significantly reduce various costs such as printing and distribution in the long-term application process. At the same time, due to its high definition quality, it can better display the corporate image.
2、 Digital signage enhances store experience and digitizes store marketing
Improve customer experience: Digital signage can provide real-time information, such as in-store promotions, latest products, special offers, etc., to enhance the customer experience and improve consumer satisfaction and loyalty. As a leading sign in smart stores, the most important role of digital signage is to brighten consumers' eyes, focus their attention, and adopt diverse forms of expression to make digital signage attract more attention when playing promotional information and news. Replacing some traditional signage with digital signage can provide consumers with a completely new visual experience, attracting their attention from the sensory level, giving them a sense of freshness, and attracting more attention than traditional models.
3、 Digital signage improves information transmission rate and greatly improves store efficiency
Enhance brand image: Using high-definition digital signage and eye-catching images and videos can deepen the brand image in the minds of customers, convey brand values, and expand corporate influence. The system of digital signage electronic menu screens can enable retail brand headquarters to establish clear connections with store display terminals, intelligentize management, unify store names, and provide information display functions such as advertising terminology, helping thousands of stores achieve efficient and unified backstage management. From the side, it also reflects the standardization of enterprises and improves the specifications of operating stores. Digital transformation of stores is a new trend in the industry.
Post time: Mar-23-2023