Last year, due to the impact of the new crown virus epidemic, the global economy declined. However, the application of digital signage has grown significantly against the trend. The reason is that the industry hopes to better reach the target audience through innovative methods.
In the next four years, the digital signage industry is expected to continue to flourish. According to the “2020 Audio and Video Industry Outlook and Trend Analysis” (IOTA) released by AVIXA, digital signage is recognized as one of the fastest growing audio and video solutions, and it is not expected to be until 2025.
The growth will exceed 38%. To a large extent, this is due to the increasing demand for internal and external publicity by enterprises, and the particularly important safety and health regulations at this stage have played a leading role.
Looking ahead, the main trends of the digital signage industry in 2021 may include the following aspects:
1. Digital signage solutions as an indispensable component of various venues
As the economic and business environment continues to change and develop, digital signage solutions will further highlight their vital role in various venues. In order to attract the attention of visitors, while effectively controlling the size of the crowd and ensuring social distance, immersive digital communication.
The application of information display, temperature screening, and virtual reception equipment (such as smart tablets) is expected to accelerate.
In addition, a dynamic wayfinding system (dynamic wayfinding) will be used to guide visitors to their destinations and highlight the available rooms and seats that have been disinfected. In the future, by incorporating three-dimensional views to enhance the wayfinding experience, the solution is expected to be even more advanced step.
2. Digital transformation of shop windows
According to Euromonitor’s latest forecast, retail sales in the Asia-Pacific region are expected to fall by 1.5% in 2020, and retail sales in 2021 will increase by 6%, returning to the level of 2019.
In order to attract customers to return to the physical store, eye-catching window displays will play an important role to grab the attention of passersby. These can be based on the interaction between gestures and mirrored content, or content feedback made on the trajectory of passersby near the display screen.
In addition, since different groups of people enter and exit shopping centers every day, smarter advertising content that is more relevant to the current audience is crucial. Digital information system makes advertising more creative, personalized and interactive. Digital advertising communication based on crowd portrait.The data and insights collected through sensor devices allow retailers to push customized advertisements to a constantly changing audience.
3. Ultra-high brightness and large screen
In 2021, more ultra-high-brightness screens will appear in store windows. The reason is that retailers in major commercial centers are trying to capture consumers’ attention. Compared with ordinary digital displays, commercial-grade displays have extremely high brightness. even if In direct sunlight, passers-by can still clearly see the screen content. This additional brightness increase will be a watershed.At the same time, the market is also turning to the demand for super-large screens, curved screens and unconventional video walls to help retailers stand out and attract more attention.
4. Non-contact interactive solutions
Non-contact sensing technology is the next evolution trend of Human Machine Interface (HMI). It is widely used to detect the movement or body movements of people within the coverage area of the sensor. Led by countries such as Australia, India and South Korea, It is estimated that in 2027, the Asia-Pacific market will reach 3.3 billion US dollars.Digital signage solutions will include the concept of contactless interaction (including control via voice, gestures and mobile devices), which is also benefited from the desire of industry leaders to reduce unnecessary contacts and increase the number of visitors. At the same time, multiple audiences can protect In the case of privacy, scan the QR code with your mobile phone to perform various interactions with the screen. In addition, digital display devices loaded with voice or gesture interaction functions are also unique non-contact interaction methods.
5. The rise of micro LED technology
As people pay more and more attention to sustainable development and green solutions, the demand for micro-display (microLED) will become stronger, thanks to the relatively widely used LCD technology of micro-display (microLED), which has stronger contrast, Shorter response time.
And features of lower energy consumption. Micro LEDs are mainly used in small, low-energy devices (such as smart watches and smartphones), and can be used in displays for next-generation retail experiences, including curved, transparent, and ultra-low power interactive display devices.
Concluding remarks
In 2021, we are full of expectations for the prospects of the digital signage industry, because companies are looking for emerging technologies to transform their business formats and hope to reconnect with customers under the new normal. Contactless solutions are another development trend, from voice control to gesture command Order to ensure that important information is safely and easily obtained.
Post time: Apr-29-2021