One of the keys to the application of digital signage system is how to release targeted information at different times and in different areas. Therefore, it is necessary to plan and distribute the digital system reasonably.
As more and more digital signage advertising machines are installed in different places, an active feature of the digital signage system is the timing of fixed-point display.
This demand display screen releases news at the most effective viewing place, and can be properly integrated into the environment. If placed in a bad position, all painstaking planning, fascinating display and rich content are in vain.
The success of the fixed-point display screen depends on that the content it displays can be seen easily, safely and stably, and there will be no difficulty in protecting or replacing it.
Orientation selection
The following is the selection of the placement location of the digital signage advertising machine:
1. Mobile activity areas: such as airports, stations, subway entrances and other places.
2. Obvious location selection: the audience can see it at a glance, mostly scattered in the hall, elevator entrance, stairs, etc.
3. The height must be humanized: it can’t be too high or too low. Research shows that the promotion audio released at the horizon level has the greatest influence.
4. The screen scale should be moderate: according to the different regional environment, the general hall should choose a larger scale, 43-75 inch suitable; The meeting room is 32-43 inch, which is reasonable; 15.6-32 inch elevator entrance is suitable.
5. Choose whether to place horizontally or vertically according to the broadcast content: in practical use, it is very important to flexibly set the display according to the space and broadcast content, which is not only easier for the audience to bear and pay attention, but also can achieve the role of finishing the point.
Sparse degree
The so-called sparsity is determined by the user according to the size of the space used in practice and the density of the flow of people. For example, in the use of large shopping malls, users can install more dense digital signage equipment in areas with high pedestrian density and large space, so as to give full play to the azimuth advantages, while in areas with limited space and relatively small pedestrian flow, there should not be too many devices of digital signage equipment.
The advertising effect of digital signs is closely related to the placement position. However, in the process of practical construction, some users, especially in the use of non professional areas, often neglect this important factor, resulting in a great reduction in the role of advertising.
Generally speaking, the use of digital signs is “seeking attention”. Therefore, the orientation of the device must have a wide field of vision. In order to save space, the digital sign system must not be placed in a narrow space at will.
In practical life, the information we first see must be within the visual field and convenient for viewing. If the space where the digital sign goods are located is too narrow, the distance between people and the display is too close, the visual experience will be uncomfortable, and naturally we won’t pay more attention.
In addition to the appropriate selection of individual commodity orientation, the overall planning of digital sign commodities used in the same place should also be thin and moderate.
In practice, due to space constraints or questions about their own cognition, some users do not have a clear overall plan for the overall planning of digital signs, which is either too dense or too sparse, which seriously affects the transmission power.
Different from static media publicity, the information publicity of digital signs is audio-visual synchronization. Too dense devices will make the environment noisy, boring, too sparse and simple, forming a visual dead corner and a vacuum for information transmission.
Device tips
In recent years, the layout device of digital signs has fallen into some misunderstandings. The decorator is not seeking too much artistic sense, that is, it is too simplistic. If we can deepen our understanding of this, we can also have more understanding of the layout and device form of the digital signage system.
The digital signage system needs highly creative skills and goods, and its layout devices also need creative ideas or tricks.
Here are the tips for arranging digital signs:
1. The cabinet type digital sign system uses LCD display.
2. For indoor, special consideration should be given to the display scale.
3. Interactive digital signage displays shall be standing or wall mounted.
4. Hanging digital signs should be hidden in the ceiling.
5. Interactive protective glass cover is required.
6. Equipped with height conditioning device, it brings convenience for digital users to arrange devices.
7. The video wall system needs strong mobility, which can ensure the layout devices in different digital environments.
In general, whether it is the rationality of the structure or the rich functionality, this is the key of the layout device of the digital sign system. Only by thinking about all these can we have a more reasonable consideration of the layout device of digital signage.
Post time: Mar-07-2022