There are many elevator advertising players in industrial parks, commercial buildings and shopping centers. As one of the most frequently contacted media in urban life, elevator advertising player is favored by many advertisers and has become an important tool for advertising marketing and growth. How to plan plans for elevator advertising player launch to actively attract the target audience of consumers? What are the precautions for elevator advertising player launch? How can we double the advertising effect?
1、 Spoken advertising language of elevator advertising player
Advertising language should be a condensed slogan, which contains its own product features and advantages. Advertising language is colloquial. It is simple, straightforward and catchy. The product features outstanding features, which can quickly occupy the minds of users, and make advertising easier to remember and understand by users.
2、 The advertising content of elevator advertising player is attractive
The primary purpose of elevator advertising player content or creative display or magic brainwashing is to make people remember the advertisement. The audience cannot remember all the advertisements, but only the most prominent point, which is the memory point in the advertisement. As long as there is such a memory point in the advertising content, then this advertisement can effectively impress people.
3、 Selection of advertising presentation form for elevator advertising player
Different forms of advertisement presentation have different appeal to the audience and information transmission effects. Elevator video advertisement dynamic rotation, sound and picture combination is more attractive, and it is also more suitable for creative, story and other content expression, and the brand intuitively enters consumers' memory. Elevator frame advertisement can make advertisement spread stably for a long time, while elevator video advertisement can attract users' attention and deepen their impression. Brands need to choose media forms according to the purpose of communication.
4、 Clear core user group of elevator advertising player
Finding the right person is the starting point of all marketing actions. According to different elevator advertising players covering residential buildings, office buildings, commercial complexes, industrial parks, hospitals, schools, etc., the audiences are different. Therefore, before launching the elevator advertising player, the brand should identify its core user group and select appropriate elevator scenes accordingly. For example, daily chemical products, food, education, household appliances and other products aimed at families are more suitable for advertising by social media.
In a word, elevator advertising player is an effective way for businesses to enter into consumer decision-making. It can be said that elevator advertising player can quickly and clearly convey advertising information to achieve the desired publicity effect of enterprises, thus becoming a marketing channel that can not be ignored for enterprises and merchants to carry out offline publicity.
Post time: Oct-24-2022