With the rapid development of the Internet, the rapid development of the e-commerce industry has created an unprecedented burden on the real economy and retail stores. Faced with challenging challenges, how should physical stores choose? How to better carry out marketing promotion and gain customer support and love.
Why can LCD advertising players create a new digital advertising model? First of all, it can be integrated into the needs of social development and fit the current mainstream trend of shopping. The LCD screen can automatically adjust the screen brightness with the change of the external brightness to display the appropriate visual effect; and has the advantages of energy saving and environmental protection, reducing energy consumption, energy saving and emission reduction.
At present, there is an LCD advertising player in front of the store in the shopping mall, showing new seasonal products. Display model clothing display videos, promotional videos, marketing activities, special events, holiday discounts and other information content. Let customers see the broadcast content from a long distance, attract customers’ attention, obtain effective information content, and improve customers’ shopping experience without the guidance of shopping guides. It can also promote a good impression of the store, be loved by customers, and increase sales.
LCD advertising players are not only widely used in offline physical stores, but also widely used in office buildings, shopping malls, banks, hospitals, government centers, scenic spots and other public places, as well as outdoor media advertising, commercial squares, scenic spots and other public places, not only can be used for advertising. , can also be used as information release, public welfare publicity, guidance, etc.
Therefore, as a benchmark in the advertising industry, the LCD advertising player has the courage to innovate. When integrated with powerful interactive functions, it can enrich the content of multimedia and create new application methods. Moreover, it supports the interaction of feel and touch, which is conducive to the realization of the carrier and the content. Interest, this has also become the development direction of the future digital application of advertising players.
The emergence of the LCD advertising player is an impact on the existing publicity method, which is a new publicity method that is different from the existing publicity method. So what is the difference between the LCD advertising player and the existing publicity methods?
The existing publicity methods are mainly posters, leaflets, television and other means of publicity. Among them, posters and leaflets are the most frequently used publicity methods by businesses. The differences between LCD advertising players and existing publicity methods are as follows:
1. Compared with the existing publicity methods, LCD advertising players are better than paper publicity methods. Whether it is the effect of publicity or drainage, it is better than paper publicity. The LCD advertising player can use video plus music, or video plus text effect, etc. to display the effect, but the existing publicity methods are far from reaching.
2. The LCD advertising player is aimed at the potential market that wants to buy products or has demand, and the conversion effect is good. Because the LCD advertising player can more intuitively present the characteristics of the product, and the LCD advertising player can work more than 20 hours a day.
3. The LCD advertising player can be used repeatedly for a long time for publicity, and the existing publicity method can only be used once. If you change the promotional products, you also need to invest in secondary funds. The method of publicity is also relatively new, which is more attractive to the audience.
4. For long-term propaganda businesses, the LCD advertising player is not only less expensive, but also more energy-saving and environmentally friendly. It will not require long-term printing and cause waste like the existing paper-based publicity methods.
These are the differences between the LCD advertising player and the existing publicity methods. Whether it is from the effect or the cost, the LCD advertising player is superior to the existing publicity methods.
Post time: Feb-21-2022