With the increasing passenger flow flowing online, it is becoming increasingly difficult for offline cosmetics stores to obtain passenger flow. It goes without saying that relying on commodities alone can no longer attract consumers.
For physical stores, giving customers better sensory enjoyment in the scene and experience becomes the key. Because the scene and experience are the advantages of physical stores compared with online stores.
Under such a development trend, intellectualization and experientialization are certainly a direction worth trying for stores. It can not only meet customers’ aesthetic and curiosity, but also use a good sense of experience to meet consumers’ relaxed and happy shopping need, but also improve the operational efficiency of stores.
So, is there a platform that can not only create intelligent cosmetics stores, but also use scene design to improve customers’ sense of experience? Naturally, Layson promotes interactive display larger screen – Intelligent Cloud shelf.
1. Creating smart stores and improve operational efficiency
Smart cloud shelf(digital signage) is a new store management and sales aid weapon implemented by the company. It is 10000 personal fans integrating beauty and strength! In terms of appearance, it makes full use of its skills and can attract consumers to stay and watch at once, especially young trendsetters.
It is important to realize that in addition to the appearance, this smart cloud shelf can also be connected with the online mall to open up the online and offline stores. Then, further utilize the online mall to increase store SKUs and realize unbounded product sales. Cloud shelf goods are updated immediately and have no quantity limit, which can significantly improve the operational efficiency, save manpower and double the value of a single store.
In addition, the cloud shelf also contains various interactive game functions such as small game, lucky draw and red envelopes to help stores attract passenger flow and improve human efficiency. We can use the cloud mall to interact with consumers in time, improve the direct contact between goods and people, use the network to adjust commodity promotion in time, provide diversified gift support for consumers to participate in activities, and use the interactive service of the online mall to give consumers more and better shopping experience.
2. Providing professional scene design to make the store have the soul
Creating an intelligent store not only improves the consumer experience and the operational efficiency of the store. But the space design of the store lacks aesthetic feeling. Similarly, it can not immerse customers in it and enjoy the beauty and pleasure of shopping.
Layson is aware of this. Therefore, it provides an one-stop solution for beauty retail stores from the perspective of professional design. From the positioning of retail stores, to the overall image transformation, display image design and adjustment, and then to the category moving line layout, Layson can give the most appropriate and professional opinions for physical stores and help stores find the most suitable scene and image.
There is no doubt that at a time when physical stores are looking for transformation and upgrading one after another, intelligent cloud shelf is a good choice for storing upgrading and operation.
More products information, please contact us. ( LCD display/Touch screen kiosk/Digital signage/Touch screen/ LCD Monitor)
Post time: Feb-09-2022