In the fiercely competitive and rapidly evolving field of the restaurant industry, it is necessary to keep up with trends and constantly introduce new technologies to enhance customer satisfaction and dining experience in order to achieve further development in the intense market competition.
Dynamic digital menu boards are a typical representative that attracts customers.
It abandons the traditional paper-printed menu boards and adopts digital displays, showing customers all the current dishes of the restaurant in real-time through scrolling screens. Moreover, it can update dish information promptly, recommend dishes that suit individual tastes to customers, thereby eliminating the hassle of customers flipping through paper menus. This innovative design injects vitality into improving customer experience and simplifying the ordering process.
What are the benefits of dynamic digital menus for the restaurant industry?
Dynamic digital menus promptly update out-of-stock dishes to avoid customer disappointment. We have all experienced the frustration of being informed that the selected dishes are sold out when ordering in-store. Through dynamic digital menus, out-of-stock dishes can be promptly deleted in the backend and replaced with new dishes, reducing inconvenience to customers, improving customer satisfaction, stimulating purchase desire, and promoting sales.
Dynamic menu screens achieve rapid updates for new products and promotional items, avoiding cumbersome operations. Compared to traditional paper menus, digital menu boards visually display information on large screens, providing customers with combination suggestions, portions of food and beverages, and all categories of discounted food. This not only simplifies the customer's selection process but also reduces the operational burden on restaurants.
Electronic dynamic menus can adjust recommendations according to weather changes, enhancing sales. For example, McDonald's dynamic menu boards dynamically adjust the main recommended dishes based on different weather conditions. Consumer ordering preferences are usually influenced by the weather, and digital menu boards adjust the dishes flexibly to better suit customer tastes. Similarly, Starbucks in the United States also uses dynamic menu boards to launch food adapted to the day's weather and promote a combo of sandwiches with soup in prominent positions instead of coffee during off-peak hours in the afternoon. According to data, this measure increased Starbucks' afternoon sales by 30%.
Digital menu boards also have alternative uses:
In case of emergencies, they serve as notice boards to provide emergency guidance to customers.
Restaurants can use digital menu boards to add promotions, delicious dishes, etc., to attract customers to purchase and revisit.
Digital menus have other unique uses. During non-dining hours, they can be used for internal staff training to enhance employees' professional skills, making the most of them.
Digital menus also have entertainment functions. On major holidays or sports event days, they can provide customers with holiday videos or sports event programs while dining, enhancing the restaurant's atmosphere and improving the customer dining experience.
In fact, the uses of digital menu boards are far more than this, and the limit to their application is your imagination. In the future, they will spread to various fields in the market and be widely used.
Post time: Mar-05-2024