Since ancient times, the retail industry has been a long-term industry closely related to people's livelihood. Now it is undergoing great changes with the development of the information age. Under the pressure of the development of e-commerce, the traditional retail industry is facing great work pressure of transformation. The development of science and technology has brought a lot of innovation inspiration to the traditional retail industry. In the era of industrial Internet 2.0, intelligent digital signages help the traditional retail industry to realize digitization and informatization according to Internet technology and thinking, improve the experience of users brought by brands with efficient services, and help the traditional retail industry to upgrade and transform the traditional industry. On the one hand, with the rapid development of the Internet, the e-commerce industry is more like the atomic bomb. In recent years, its impact on physical stores is no less powerful than the impact of the financial crisis on physical stores. On the other hand, while this turbulent trend has brought about industrial innovation, it has also led to new restructuring of some real economy enterprises and industries. Those sharp people have revealed the faint excitement before the great opportunity.
For the traditional retail industry, the digital signage technology is an important weapon for its transformation to the modern retail industry. The new retail industry first shows the change of the consumer contact scene. Due to the rise of the online, offline physical stores will pay more attention to the consumer experience function. How to give play to its own characteristics and advantages so that the whole business from the model to the service and other details can be innovated from the outside to the inside is particularly important.
Digital Signage window facing display
Digital Signage window facing display use high-definition screen walls to play pictures, animations, videos and other advertisements to attract customers and make your clothing brand look more luxurious and modern. And you can easily direct the unified or differentiated window show of many chain stores under your control. The high-end visual feast can not only create a warm and friendly environment for customers, but also make the department store look more luxurious and modern, and enhance the brand image of the store in the hearts of customers.
Intelligent self-service ordering kiosk realizes digital ordering and catering
The self-service ordering of order, payment, stored value and member upgrade functions changes the traditional waiter ordering link to the way that customers complete themselves. It not only alleviates the pressure of the waiter and the cashier to order food, but also effectively reduces the loss of customers caused by queuing. At the same time, it saves you valuable human resources and frees up your time to serve customers, so as to improve the work efficiency of the existing waiter in the store.
Application interactive touch screen information query kiosk advertising player
Personalized situational store space allows consumers to have more residence time, novelty and integrity of the interface, and brings customers a sense of novelty, cool and fashionable technology. Let your customers know more about business activities, brand promotions, consumption guides, floor maps and other information. You can even use 3D map route guidance to plan the fastest route to a store and provide navigation information for customers.
Digital shelf with high-definition and bright bar display
The digital shelf with high-definition and bright bar display creates sales promotion by attracting consumers' attention. It displays relevant commodity specifications and inventory information in the form of high-definition video, animation and pictures. Advertising content not only helps you increase your operating income, but also enables you to understand the decision-making of consumers' purchase in a timely manner. In addition, digital shelves can also save employees from printing and labeling on the shelves, which can help you further reduce operating costs and improve the accuracy of shelf price data.
For retailers, smart digital signage can not only realize product display in stores and interactive experience of consumers, but also conduct regional hotspot analysis, traffic statistics analysis and consumer attribute analysis based on data collection, providing important basis for product placement and hot selling goods in stores, and carry out inventory management and real-time advertising update based on Remote management. In the new retail era, the era of customers being the king, and the era of subversion and innovation, in the near future, physical stores will be an important business means to narrow the distance between enterprises and consumers, and become a new weapon for enterprises to gain competitive advantages.
Post time: Aug-24-2022