What is the difference between LCD advertising player and traditional media?

In daily life, we will see all kinds of advertising players on all kinds of occasions. I believe many people will think that LCD advertising player is a better advertising equipment. It is not only beautiful in appearance, but also powerful in function. Now let's introduce the difference between LCD advertising player and other media? What needs should it meet?

https://www.layson-lcd.com/digital-signage/

Differences between LCD advertising player and other media forms

1. Long advertising period: it can be carried out continuously for a long time, and it can be publicized next to the product 365 days a year without manual maintenance;

2. Audience target is accurate: it is aimed at the audience who is about to purchase;

3. Strong anti-interference: it will not be easily affected by the surrounding environment, and can play the set advertising content uninterruptedly;

4. New form; It is a newly emerging form of advertising;

5. No modification fee: there is a fee for modifying the content of any previous advertising form, including printed matter. This LCD advertising device can publish, modify and delete advertising content through the background;

6. Effective cooperation with TV advertising: 1% of the TV advertising cost and 100% of the TV advertising effect can be consistent with the TV advertising content. In the important link of the sales terminal, continue to remind consumers to buy;

7. Extremely low cost, wide audience and high cost performance;

8. The background function is powerful: it can count the number and time of advertisements played through the background, and colleagues can also record the customers who use them well in the operation background;

9. Broad communication content: the advertising player can transmit multiple kinds of information at the same time. Through split screen playback, video, pictures and text can be simultaneously displayed on one screen screen, making the advertisement more vocal, more humane, and more attractive to pedestrians. Moreover, the logo can be printed on the outer shell of the advertising player to achieve dynamic and static integration;

10. Wide audience: applicable to people of all ages and income levels;

11. Energy conservation and environmental protection: the advertising player only needs a small space to place, which is convenient to update the content. It will not need to be reprinted as traditional static advertisements, and will also cause environmental pollution;

12. Strong interactive performance: for the all-in-one machine with touch function, it can attract the audience and achieve the effect of interactive experience at the same time;

13. Other customization functions: It has the functions of real-time monitoring and playing streaming media information, as well as other printing and query functions.

https://www.layson-lcd.com/digital-signage/

What needs should LCD advertising player meet?

1. Environment protection and personalized wireless network operation

The high-definition interface shows that the advantages of efficient information dissemination are indispensable. Customers can set the timing of power on and off, reduce the distribution cost, and thus reduce the application cost of customers.

2. LCD advertising player needs to be eye-catching and novel and eye-catching

The LCD advertising player should have excellent corrosion resistance and decorative art exterior light. At the same time, the laminated glass used should have the functions of not being easy to break, low reflective surface, anti ultraviolet light, heat resistance, scratch resistance, wear resistance, glare resistance, etc. The outdoor LCD advertising player should be able to keep the LCD screen in good condition under direct sunlight.

3. HD display of multimedia system

LCD advertising player needs to have certain uniqueness. It mainly handles the display content on the screen and needs to be visible in outdoor strong light. It needs to use LED LCD, which has 1920 × 1080 screen resolution gives 1000-2500cd/m2 chroma, greatly improving the actual effect of advertising marketing promotion.

4. Good durability of LCD advertising player

https://www.layson-lcd.com/digital-signage/

Post time: Jan-02-2023