Today's streets are filled with outdoor advertising players. As long as you go out, as long as you open your eyes, you will receive overwhelming information from it. Why is it so popular?
1. High arrival rate
In the past, the marketing mode of enterprises was mainly the way of wide distribution, using online promotion channels and offline static publicity. To achieve more customer reach. But now, with the development of the Internet and the promotion of false information, people pay more attention to the reliability of online information. The traditional method of static promotion under line is not very attractive.
Outdoor advertising players, through strategic media arrangements and distribution, online promotion and timely delivery, through remote control to achieve the push of information. In a city with the target population, the right location to publish, and the right outdoor media, you can reach multiple levels of people within the ideal range. Your advertising can work well with the rhythm of the audience's life and make the product more easily recognized and accepted.
2. Selective placement of advertisements on demand
On the one hand, outdoor advertising player can choose different forms of advertising according to the characteristics of the region, such as commercial streets, squares, parks, transportation vehicles, and outdoor advertising can also be set according to the common psychological characteristics, customs and habits of consumers in a region. On the other hand, outdoor advertisements can make a strong impression on regular consumers who often move around the city.
3. Strong visual impact
Placing outdoor advertising players in public places has great advantages in delivering information and expanding influence. It is direct and concise enough to attract major advertisers.
4. Rich and colorful forms of expression
Outdoor advertising players can customize interesting shells to make outdoor advertising have their own characteristics, and these outdoor advertising can also beautify the city. The combined effect of these advertisements and the city appearance often makes consumers accept the advertisement very naturally.
5. Long release period
Outdoor advertising player publicity, free from time constraints, in places where crowds gather, can achieve 24 hours of video publicity. For example, hotels can achieve brand promotion for a long time.
6. Low cost
In general, the advertising methods we usually see come from the following points: online websites, TV, posters, etc., but the investment costs of these advertisements are intermittent. So now the advent of outdoor advertising can achieve a relatively low cost for wide coverage. At the same time, it can still achieve the targeted consumption of consumers.
7. More acceptable
Outdoor advertising player can make better use of the blank mentality that consumers often have in public during walking tours. At this time, some beautifully designed advertisements and the colorful changing glow of neon lights can often leave a very impressive impression, which can attract high attention rate and make it easier to accept advertisements.
With the change of times, new outdoor LCD advertising player has become a new favorite in the new era of advertising, which is closely related to its advantages. So what are the advantages of outdoor LCD advertising player over traditional media?
1. Long advertising period: 24 hours continuous, 365 days a year to promote next to the product, without manual maintenance;
2. The form is novel: it is a newly emerging form of advertising publicity;
3. Strong anti-interference: outdoor LCD advertising players will not be easily affected by the surrounding environment, and can uninterruptedly play the set advertising content;
4. Accurate audience target: target the audiences who are about to make purchases; The cost is very low, the audience is wide, and the performance-price ratio is high. It is suitable for people of all ages and income levels.
5. Strong ornamental: Outdoor LCD advertising players usually set up public places and major traffic routes with a large number of people to attract the active attention and range of viewers in an intuitive, image and vivid advertising form, which is more compulsory than traditional media.
6. Outdoor LCD advertising player can effectively cooperate with TV advertisements. Only 1% of the TV advertisement fee is needed to achieve 100% TV advertisement effect. It can be consistent with the content of TV advertisements, constantly reminding consumers how good the products are and deepening the impact of users on the brand.
7, no modification fee: any previous form of advertising, including printed matter, has a fee to modify the content. This kind of display advertising equipment can publish, modify and delete the advertising content through the background;
8. The backstage function is powerful: you can count the number and time of advertisements in the background, and you can also record customers in the operation background.
9. The content of the communication is very wide: you can distribute all kinds of information, play it on the screen, synchronize the pictures, videos, pictures and text in order to make the advertisement sound, more human-friendly and attract more attention from pedestrians. In addition, you can play logos on the advertiser housing to achieve a combination of motion and static.
10. Widely loved by the masses: suitable for people of all ages and income levels.
11. Energy saving and environmental protection: advertising players need only a small space to place, update content is convenient, different from traditional static advertisements, need to be reloaded, and will cause environmental pollution.
12. Strong interactive performance: For a touch-integrated player, it can attract the audience again and achieve the effect of interactive experience;
13. Outdoor LCD advertising players have a variety of customized functions, such as real-time monitoring, streaming media information playback, and other printing and query functions.
Post time: May-20-2022